ABOUT US
Simon Firmin, Principal
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Simon Firmin has worked for a variety of companies ranging from Four Seasons Hotels to hospitality startups and smaller companies. His tenure with Four Seasons included oversight for 24 hotels, resorts and residences in the USA, Canada, Caribbean and Latin America. In this role he worked with cross functional teams on improving market share and profit by refining strategic direction, direct sales, leveraging digital presence, enhancing revenue management, recruiting, training and developing future leaders.
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In his current consultative role, he has partnered with clients on asset assessment, positioning, and creating strategies to optimize revenue and profitability. He utilizes a global network of experts in Revenue Management, Analytics, Marketing Communications, Public Relations, Search Marketing, and Direct Sales.
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